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In this interview, Stefan Venken shares his marketing point of view about a successful eCommerce business, their customer experience challenges and their KPI's.
Veepee is an international e-commerce company specialised in the flash sales industry and owner of the trademarks: Vente-Privee, Privalia, Vente-Exclusive Veepee is the market leader in online flash sales in the Benelux. We are a private shopping community and offer more than 4 million members daily exclusive sales of top brands in fashion, lifestyle and travel.
Some of the things you will learn in this episode are:
> The role of the Marketing Director;
> Buying technologies vs. building them ourselves;
> Innovation in an eCommerce;
> How to deliver relevant customer experience;
> The importance of an app for retailers
Stefan Venken has 15 years in IT development, data protection, digital marketing and sales strategy in the eCommerce and baking sector. He leads the teams to optimize the user experience on the platform.
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