Cookies Policy

1. Introduction

On the Website, Froomle NV uses its own cookies as well as cookies from third parties.

In this Cookie Policy, We would like to inform You about the use of cookies.

We emphasize that certain functionalities of the Website will not be available when You do not accept the cookies involved. Given that cookies may contain personal data, their processing is also governed by our Privacy Policy.

2. Definitions

The following definitions will help You to understand this Cookie Policy:
- “We” or “Us”, refers to Froomle NV, with registered office at Strepestraat 16, 2235 Hulshout, Belgium and company address at Mechelsesteenweg 271 bus 1.1. 2018 Antwerp, Belgium.

- “You”, “Your” refers to a website visitor.

- “Personal data” refers to any information which identifies You as an individual (directly or indirectly).

- “Website”: refers to as well as all webpages, platforms, interactive features, applications, widgets, blogs, social networks, social network tabs, or other offerings that are subject to this Cookie Policy.

3. About cookies

A “cookie” is piece of information sent to Your device via the server and stored on the device’s hard drive. Cookies help Us to recognize Your device when You use the Website.

This enables Us to make processing user-friendly and to provide You with a personalized service.

Cookies also include so-called “scripts”. A script is a programming code used in order to make the Website function optimally and interactively.

Finally, cookies also include ‘webbeacons’, ‘pixeltags’ or ‘social media cookies’. These cookies are used for the integration of various social media websites in the Website. In addition, the content of the Website can be shared via social media websites by means of the buttons present on the various pages.

The social media websites include – without being exhaustive – Facebook, Google+, Whatsapp, Instagram, Youtube, LinkedIn and Twitter.

4. Types of cookies

Your privacy is important to Us. We want to be transparent with You on what Personal Data We collect, why We collect it, and what We do with it. Moreover, We want you to know Your rights regarding these Personal Data. Therefore, We strongly recommend You to read this Privacy Policy and if You have any questions, please contact Us.

4.1 Origin
First party cookies are cookies that are placed directly on the Website by Us.

Third party cookies are cookies placed on the Website by third parties. This means that elements originating from other websites are incorporated in the Website.

4.2 Lifetime
Persistent cookies remain on Your device for the lifetime of the cookie. They are activated each time You visit the Website.

Session cookies simplify and link the user’s actions during the browser session. Each time You open the browser, these cookies are placed temporarily. Session cookies are deleted as soon as the browser is closed.

4.3 Function/purpose
Functional cookies ensure that all components of the Website function optimally, such as cookies that make it possible to remember and reproduce the choice of language or the content of a form or a shopping basket. These cookies can be installed without consent.  Non-functional cookies are installed for statistical, social and marketing purposes. Your explicit consent is required to install these cookies.

Analytical cookies display the way You use the Website. Based on this collected information a statistical analysis is made in order to make the structure, navigation and content of the Website user-friendly and to improve it.

Marketing cookies are used to personalize online marketing offers. Based on a profile, drawn up on the basis of Your surfing behavior on the Website, both We and third parties gain insight into campaign performance.

If social network websites install social network cookies through the Website to collect (Your) data, We have no influence on the use of and the way in which the social network websites handle this data. More information in this respect can be found in the privacy statements of the social media websites, which are each indicated in the list of active cookies in article 6 hereunder. Please note that these privacy statements may be modified at any time by the social network websites involved.

5. Legal grounds

The processing of functional cookies is based on our legitimate interest as functional cookies are required for the proper functioning and security of the Website.

The processing of other cookies is based on Your prior consent to do so.

6. What Cookies are used

_ga, _gid, _gcl_au (
Type: third partyfunction: Analytical cookies
Lifetime: varies between 1 day to 2 years after the session
Description:_ga is a cookie installed by Google Analytics. The cookie is used to calculate visitor, session, campaign data and keep track of site usage for the site’s analytics report. The cookies store information anonymously and assign a randomly generated number to identify unique visitors._gid is a cookie installed by Google Analytics. The cookie is used to store information of how visitors use a website and helps in creating an analytics report of how the website is doing. The data collected including the number of visitors, the source where they have come from, and the pages visited in an anonymous form.
_gcl_au is a cookie used by Google Analytics to understand user interaction with the website.

_gat, _gat_UA-78081214-1 (
Type: third partyfunction: performance cookies
Lifetime: 1 minute
Description:_gat is a cookie installed by Google Universal Analytics to throttle the request rate to limit the collection of data on high traffic sites._gat_UA-78081214-1 is a pattern type cookie set by Google Analytics, where the pattern element on the name contains the unique identity number of the account or website it relates to. It appears to be a variation of the _gat cookie which is used to limit the amount of data recorded by Google on high traffic volume websites.

driftt_aid (
Type: third partyfunction: Advertisement cookie
Lifetime: 2 years after session
Description:driftt_aid is a cookie set by for tracking purposes. According to the Drift documentation, this is the anonymous identifier token. It is used to tie the visitor on the website with the profile within the Drift system. This allows Drift to remember the information that the site visitor has provided through the chat on subsequent site visits.

lidc, bcookie (
Type: third partyfunction: functional cookies
Lifetime: varies between 1 day to 2 years after the session
Description:lidc is a cookie set by LinkedIn and used for routing.Bcookie is a cookie set by LinkedIn. The purpose of the cookie is to enable LinkedIn functionalities on the page.

UserMatchHistory, bscookie (
Type: third partyfunction: advertisement cookies
Lifetime: varies between 4 weeks to 2 years after the session
Description:UserMatchHistory is a cookie set by LinkedIn. It is used to track visitors on multiple websites, in order to present relevant advertisement based on the visitor’s preferences.bscookie is a browser ID cookie set by LinkedIn to share buttons and ad tags.

_fbp, fr (
Type: third partyfunction: advertisement cookies
Lifetime: 2 months after the session
Description:_fbp is a cookie set by Facebook to deliver advertisement when the user is on Facebook or a digital platform powered by Facebook advertising after visiting the is a cookie set by Facebook to show relevant advertisements to the users and measure and improve the advertisements. The cookie also tracks the behavior of the user across the web on sites that have Facebook pixel or Facebook social plugin.

test_cookie (
Type: third partyfunction: advertisement cookies
Lifetime: 15 minutes
Description:test_cookie is a cookie set by The purpose of the cookie is to determine if the users’ browser supports cookies.

pll_language (Polylang)
Type: third partyfunction: functional cookies
Lifetime: 1 year
Description:pll_language is a cookie set by Polylang plugin for WordPress powered websites. The cookie stores the language code of the last browsed page.

Type: first partyfunction: functional cookies
Lifetime: session
Description:lang is a cookie used to store the language preferences of a user to serve up content in that stored language the next time the user visits the Website.

lissc, _drip_client_6205660, driftt_sid, DFTT_END_USER_PREV_BOOTSTRAPPED 
Type: third partyfunction: marketing cookies
Lifetime: varies between 30 minutes and 2 years

7. Consent

Consent is given by clicking on the button “All cookies allowed” when You visit the Website for the first time. Furthermore, You have the possibility to set Your preferences by clicking on the button “Set preferences”, where You can choose to use only certain cookies.

You can withdraw Your consent at any time by clicking on the button “Revoke” at the “Manage Cookies” section on the Website.

8. Turn on/off

Through Your web browser You can also delete cookies automatically or manually and You can specify whether or not certain cookies may be placed. Also, You can set your web browser to notify You when a cookie is placed. More information about these settings can be found in the instructions in the Help-function of Your browser.

If cookies are turned off, it is possible that the Website does not function optimally.

Last modified on 1 April 2020.
Strepestraat 16
2235 Hulshout
Company number: 0654.854.720

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