Expert Talks

How to combat misconceptions of personalization

In this episode Jodie and Thomas Steisel discuss the basics of personalization and the most common misconceptions in the news industry. They go through successful cases from newspapers like The New York Times, Schibsted, The Guardian, and our customer Mediahuis (De Telegraaf) on how they implement personalization to improve online users’ experience.

A very insightful conversation about the future of personalization and all its different versions. Some of the topics you will learn about are:

> Using automation in combination with personalization

> How Tiktok is approaching personalization

> Schibsted and Mediahuis case studies

> What to expect from personalization in the upcoming years

Listen to our podcast on demand on Spofity, Youtube and Apple Podcasts.

About Jodie

Jodie Hopperton is the Lead, Product Initiative at INMA, the International News Media Association. Originally from the UK and currently based in L.A. she is an advocate of personalization in the news and media industry. In collaboration with INMA, she raises the voice of personalization, publishing content and speaking with thought leaders across the globe. Read her latest report "Best Personalisaton Practices for News Media".

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