Expert Talks

How Mediahuis makes the difference by increasing relevance?

In this interview, our CEO Koen Verstrepen and Pieter De Smet talk about news personalization, online news and the nature of the content.

Mediahuis is the international media company behind a wide range of cross-media brands in Belgium, The Netherlands, Luxembourg and Ireland. Some of their newspapers are Gazet van Antwerpen, De Standaard, Het Nieuwsblad, Het Belang van Limburg.

Some of the learnings of this episode are:

> How to be successful in online news;

> Their transition from print to digital;

> How to differentiate between premium and free content;

> The importance of news personalization.

Pieter De Smet is the Digital Change Director News Products at Mediahuis. His experience in media, digital strategy and transformation allows him to create strategic product roadmaps.

About Mediahuis

Their more than 40 national and regional news brands provide more than 10 million readers with news every day, both online and through the printed newspaper. Their news brands inform, interpret and inspire 24/7 via all possible platforms.

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