Increasing La Repubblica CTR by 100% in one year

GEDI's largest newspaper added two modules with amazing results

Increasing La Repubblica CTR by 100% in one year

GEDI's largest newspaper added two modules with amazing results

CHALLENGE

What has been their challenge?

The main goal of this project is to serve personalized recommendations for the online channels of the GEDI Group aiming to increase user engagement & conversion.

Solution

How did we approach this case?

Froomle recommendations have been added in La Repubblica. They used two of our modules, Recommended for you and Recent from Topic, that users can find on their article and section pages.

Process

How did we solve their problem?

This is the final result

2% of all article views on La Repubblica come from a Froomle Recommendation. Froomle generates 5 Mn additional yearly page views with 2 modules (Repubblica). Froomle increased it's CTR by 100% in 12 month (from ~3% to ~6%).

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La Repubblica case study result
Next step

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