Henneo, home to 20 minutos in Spain, had a content personalization solution in place that they were looking to challenge. The main tasks were to improve CTR while also improving recirculation performance and engagement.
Within the Continue Reading Module on the desktop article page, Froomle provides 4 recommendations for the “Cities” section on 20 minutos. Within this module some editorial controls were also added, including:
After a few weeks, the results were clear: