Rio Negro achieves a CTR reaching up to 45%

Challenge

Rio Negro is a leading Argentinian newspaper, who started their trial with Froomle, willing to improve their engagement and readers' experience.

SolutIon

They implemented our 'Continue Reading' module on their article pages.

FINAL RESULT

By optimizing our ensembles throughout the trial, we achieved a continuously growing CTR reaching up to 45%.
Comparing the best personalization version with the baseline version (showing recent articles) showed an uplift of 84%.

Summit Media implements 'Continue Reading'

MODULE

by using 'Continue Reading' module

MODULE

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