IOL increased engagement by 45%

'Continue reading’ for longer engagement and session length on article pages

IOL increased engagement by 45%

'Continue reading’ for longer engagement and session length on article pages

CHALLENGE

What has been their challenge?

IOL aims to increase the traffic on its article pages for higher engagement and session length.

Solution

How did we approach this case?

Froomle implements 'Continue Reading' module on the article pages.

Process

How did we solve their problem?

This is the final result

Benchmarking a purely content-based recommender (articles on the same topic as the read article), Froomle’s “Continue reading” recommendations outperformed the baseline by 45%.

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Results IOL
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