Challenge

What has been their challenge?

Licata is a Belgian re-seller of Italian quality wines. Licata wishes to personalize their online and offline user experience, increasing their conversion.

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SolutIon

How did we approach this case?

Froomle supports Licata to personalize their online channels, recommending among others ‘alternative wines’ on the product page.

FINAL RESULT

This is the final result

Simple algorithm for personalization results in a 55% increase in attributed revenue as compared to a complex algorithm based on metadata used previously by Licata.