Challenge

What has been their challenge?

Realize proximity strategy, serving each customer news from their region.

SolutIon

How did we approach this case?

Regional module on the website, using combination of explicit (selected region) and implicit (behavioral) preferences. Recommending from neighbouring regions as well.

FINAL RESULT

This is the final result

Froomle personalizes for 85% of users via browsing history (45%) or passed zip-code preference (40%). Compared to no personalization in the initial version.