Het Nieuwsblad adds 'Regional News' module

Serving personalized local news via their website to 85% of users

Mediahuis case study thumbnail

What has been their challenge?

Realize proximity strategy, serving each customer news from their region.


How did we approach this case?

Regional module on the website, using combination of explicit (selected region) and implicit (behavioral) preferences. Recommending from neighbouring regions as well.


This is the final result

Froomle personalizes for 85% of users via browsing history (45%) or passed zip-code preference (40%). Compared to no personalization in the initial version.

Mediahuis case study result
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