‘Continue Reading’ increases key KPIs on article pages
Longer engagement and session length on their article pages
Challenge
What has been their challenge?
IOL aims to increase the visits on their article pages to increase the engagement and their advertisement revenues.
SolutIon
How did we approach this case?
Froomle implemented our Continue reading module on the article pages.
FINAL RESULT
This is the final result
Benchmarking a purely content based recommender (articles on the same topic as the read article), Froomle’s continue reading recommendations outperformed the baseline by 45%.
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