‘Continue Reading’  increases key KPIs  on article pages

Longer engagement and session length on their article pages

Thumbnail IOL case study

What has been their challenge?

IOL aims to increase the visits on their article pages to increase the engagement and their advertisement revenues.


How did we approach this case?

Froomle implemented our Continue reading module on the article pages.


This is the final result

Benchmarking a purely content based recommender (articles on the same topic as the read article), Froomle’s continue reading recommendations outperformed the baseline by 45%.

Results IOL
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