+13% uplift in CTR vs existing solution

DVHN improves their CTR on their homepage using Froomle

DVHN case study

What has been their challenge?

DVHN (Dagblad van het Noorden) is a Dutch regional daily newspaper that is published and circulated in the provinces of Groningen and Drenthe in the northeastern Netherlands. They've decided to start their personalization journey to improve their online reader's experience.


How did we approach this case?

They implemented our ‘Continue Reading’ module in two places on their homepage (below the hero banner and further down the page).


This is the final result

Comparing to an advanced personalization module in place, Froomle nevertheless generated an uplift of 13% in CTR (on best-performing treatment 3.09% vs 2.74%).

DVHN results
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