La Opinion increased CTR by 15% on article pages
'Continue reading' module helps La Opinion to increase CTR
Challenge
What has been their challenge?
La Opinion started working with Froomle with the aim of maximise their click though rate, which is highly correlated with improve their reader’s experience.
SolutIon
How did we approach this case?
In consultation with Froomle, they decided to focus on their article page, where Froomle provided a “Continue Reading” module.
FINAL RESULT
This is the final result
La Opinion was already using a recommender system. After only a few days, Froomle managed to increase CTR by almost 15%.
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