La Opinion increased CTR by 15% on article pages

'Continue reading' module helps La Opinion to increase CTR

La Opinion header

What has been their challenge?

La Opinion started working with Froomle with the aim of maximise their click though rate, which is highly correlated with improve their reader’s experience.


How did we approach this case?

In consultation with Froomle, they decided to focus on their article page, where Froomle provided a “Continue Reading” module.


This is the final result

La Opinion was already using a recommender system. After only a few days, Froomle managed to increase CTR by almost 15%.

La Opinion results
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