Hello! Magazine increases CTR by 30 times

The leading UK magazine implements our module on their article pages

Hello! Magazine case study

What has been their challenge?

Hello! Magazine is a leading UK magazine, that started its trial with Froomle, willing to improve their engagement on branded content and online readers' experience.


How did we approach this case?

They implemented our 'Continue Reading' module on their article pages where the 4 branded articles were boosted and then distributed based on the user behavior.


This is the final result

In their collaboration with Froomle, Hello! Magazine was able to achieve these results:

  • Hello! maximized their clicks on branded content, creating 1k additional clicks per day.
  • 5 times increase of CTR for branded content vs internal baseline
  • Another 30 times increase of CTR for editorial content vs Outbrain

We are very proud of this collaboration and its amazing achievements. We are looking forward to continue this collaboration with their other brand Hola!.

Hello! Magazine UK results
Next step

Start your 40-day
Trial today!

Higher ROI
Extended your capabilities
Access to an established AI solution

Please accept marketing cookies to view this form.

You Might Also Like

Increasing engagement while beating competition

Summit Media implements 'Continue Reading'
Henneo case study

Personalization outperforms popularity baseline up to 60%

by using 'Continue Reading' module