KIWI was looking to improve their email campaigns to their customers by recommending trips for that specific user. However, they had an existing vendor in place and wanted to see if there was a better vendor on the market.
Froomle competed in a A/B test against this vendor in KIWI’s email campaigns. We implemented our Newsletter module, which is was created and optimized specifically for this channel and let our recommender system do the rest.
After completing the A/B test in two campaigns, the results were very promising: