How Ring Publishing uses automation and personalization
Ring Publishing is an all-in-one digital publishing platform that supports every stage of the publishing value chain, reaching 40 million users monthly. It’s a part of Ringier Axel Springer Media AG that manages an extensive portfolio of more than 200 digital and print products in the expanding markets of Poland, Hungary, Slovakia, Serbia, Estonia, Lithuania and Latvia.
In this episode, Jerzy shares how they implement automation in their distribution processes, maintaining the role of the editors. On the other hand, they go deep into the topic of the pandemic and how it affected the news industry, changing the consumer behaviors.
Some of the topics you’ll learn in this episode are:
> The importance of automation and personalization;
> The role of the Editors-in-Chief in distribution of the articles;;
> How to categorize articles by readers’ value;
> News democracy and populism;
> Why the news and publishing industry different from other industries;
> The consumer’s behavior after the pandemic;
> A two-part advice Jerzy would give to his younger self when starting personalizing news.
Jerzy Gulczyński, is Ring Publishing’s Director at Ringier Axel Springer Polska. He is responsible for leading the business line focused on building and offering modern solutions for online media and news companies,- for businesses, journalists and engineers. Their solutions are used in 60 media sites and 12 countries, by 800 editors and reaching 40 million monthly users.
Ringier Axel Springer Polska is a leading publisher in the Polish digital market. Ring Publishing is the technological hub, an all-in-one publishing platform that supports every stage of the publishing value chain. It offers solutions to support content creation, management, and distribution, as well as tools to manage advertising inventory and to monetize media products. Journalism remains at the core of the Ringier Axel Springer and through journalistic work and other business lines, they fulfill their mission to empower free decisions. Their strategy is based on journalism, classifieds, transactional business and technology products, with revenues from subscribers, advertisers, classified advertising customers and external technology partners.”
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