Expert Talks

How Pinterest combines ads and personalization

Pinterest is one of the top social media platforms in the world, where users find inspiration and organize their ideas into perfectly curated boards. From the advertisers' perspective, Pinterest has become a key channel to drive users into completing a specific action.

Roelof van Zwol, Head of Ads Quality at Pinterest, shares with us insights about how they combine personalization and ads by recommending the right products when the user is ready to purchase.

About Roelof

Roelof van Zwol is the Head of Ads Quality at Pinterest. Dr. Roelof van Zwol joined Yahoo! Research Barcelona in August 2006, where he is heading a Multimedia group. The focus of the research is on media interaction, mining and search. Furthermore, his research activities include geographic information retrieval. He obtained his PhD. degree from the Database group at University of Twente, the Netherlands on the topic of "Modelling and Searching Web-based Document Collections."

Prior to joining Yahoo! Research, he was an assistant professor in the Department of Information and Computing Sciences at Utrecht University, the Netherlands, where his work focused on Spatial Information Retrieval, and (Multimedia) XML retrieval, and social search.

His primary research interests include: social media, multimedia, user generated content, information retrieval, databases, and GIS. He is also active in the SEMEDIA european project on "Search Environments for Media" as the technical coordinator.

About Pinterest

Pinterest is a visual discovery engine for finding ideas like recipes, home and style inspiration, and more.

With billions of Pins on Pinterest, you'll always find ideas to spark inspiration. When you discover Pins you love, save them to boards to keep your ideas organized and easy to find. You can also create Pins to share your ideas with other people on Pinterest.

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