Similar Articles

Session Length

Increase engagement by recommending similar articles

  • Show content matching the tags of the current article being read
  • A module containing articles from the same section/category/tag as the article the user is browsing, optimized to show the articles with highest engagement on top.


Advertisement revenues are decreasing. Free news is everywhere, even if of poor quality. Your newsroom writes great articles but can't keep up with distributing the content to the right audience in a personalized manner while keeping your users engaged. You want a wide variety of content on your article pages, because that's where many users start their sessions.


Use the Froomle platform to recommend recent/popular/relevant articles from the same tag, category or section as the current article being read.


  • Increase CTR with up to 30% compared to popularity recommendations
  • Increase session length & user loyalty


  • Choose a recommendation type: recent, popular or personalized
  • Choose on which fields to match the current article: tag, category, section or other
  • Froomle will return the selected articles for each specific situation

Perfect for

  • Only showing articles with matching content is not sufficient to keep your users engaged. Combine this module with our 'Read further' module or Conversion modules.
  • Large Newsrooms having a combination of free and paid content that want to increase revenue from subscriptions.

How it works?

Best practices show to get a higher impact on engagement, you need to place this dynamic module high on your article pages where it's visible for your users.

  • Make sure the box is visible, and readers can easily view the headline and article abstract.
  • Combine this module with Read further to also show engaging content on different topics on your article pages.
  • Less is more. Show 3 articles rather than 10 to avoid choice overwhelm.

Mix and match with

Product recommendations

A module proposing products from connected eCommerce platforms according to the user’s interests and behavior.

Continue Reading

A module showing the articles that the user is most likely to click on given the current article being read.

From your region

A module containing the most relevant regional articles for a user based on profile and/or reading history.

Paywall Recommendations

A module proposing a list of relevant paid content directly on the paywall. Used to convince readers to take a subscription by seeing the value they will get.


Get started

To get started you can use the data that you already have, such as:

  • User identifiers and online events, such as page views, impressions, clicks, and subscriptions. The more readers for which identifiers (log in or cookie) are known, the better.
  • Your article feed including labels on paying articles and as much metadata as possible to enable us to identify the features that impact conversion, such as title, abstract, text, length, and similar.
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