PERSONALIZED
E-COMMERCE
MODULE

PERSONALIZED
News
MODULE

Hyperlocal Sports

Email
Homepage
Push
Article page
Category page
Regional page

Greet sport fans with hyper local reports - every time

  • Sports fans will be coming back to your site frequently, read more news, and will become a fan of your brand.

Challenge

Publishers want to be closer to their readers, addressing their interests & proximity. However, they don't have sufficient editor capacity to cover hyper-local sports matches. Content on these matches is generated automatically by United Robots but publishers are lacking a way to distribute these articles to the right readers.

Solution

The 'Hyperlocal Sports' module will show local sports news based on the readers' interest & location. The news will be a combination of articles written by editors and complemented with hyper-local sports reports that are generated automatically.

Benefits

Short-term effects

  • Higher user engagement (CTR) than a typical sports box.
  • Delight & engage your users by offering local content.

Long-term effects

  • Increase loyalty of your users, improving their subscription rate, and reducing churn.
  • Efficiently distribute high-quality local content that was out of reach until now.
  • Productivity: deliver more content with less editors.

Functionalities

This module works best high on your homepage or sports overview page, combined with other Froomle modules like:

  • You Might Have Missed module
  • Headlines Selected for you
  • Featured topical headlines

Perfect for

Every media company with a proximity strategy and a focus on sports should use the 'HyperLocal Sports' module.

How it works?

The 'Hyperlocal Sports' Module allows you to deliver local sports news based on the readers' interest & location. The news will be a combination of articles written by editors and complemented with hyper-local sports reports that are generated automatically.

  • United Robots crawls the internet and generates vast amounts of hyperlocal sports content;
  • Froomle learns about your users' favorite sports and teams and recommends the best articles at the right time.

Mix and match with

Module
67
Read Further

Recommend articles most relevant to continue reading based on current article read and user history.

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Reader Retention Machine

Stop losing subscribers because of a drop in engagement.

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Get started

Use the data that you already have, such as:

  • User identifiers & online events, such as page views, impressions & clicks. The more users for which identifiers (login/cookie) are known the better.
  • Your article feed including labels with sports, teams, and location of manual sports articles. To fully automate the recommendations, Froomle labels are integrated in the United Robots engine.

During the trial phase, Froomle will (A/B) test the Module comparing it with your current Region box(es) to prove the increased engagement.

High-Impact Personalization

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