Publishers want to be closer to their readers, addressing their interests & proximity. However, they don't have sufficient editor capacity to cover hyper-local sports matches. Content on these matches is generated automatically by United Robots but publishers are lacking a way to distribute these articles to the right readers.
The 'Hyperlocal Sports' module will show local sports news based on the readers' interest & location. The news will be a combination of articles written by editors and complemented with hyper-local sports reports that are generated automatically.
This module works best high on your homepage or sports overview page, combined with other Froomle modules like:
Every media company with a proximity strategy and a focus on sports should use the 'HyperLocal Sports' module.
The 'Hyperlocal Sports' Module allows you to deliver local sports news based on the readers' interest & location. The news will be a combination of articles written by editors and complemented with hyper-local sports reports that are generated automatically.
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Use the data that you already have, such as:
During the trial phase, Froomle will (A/B) test the Module comparing it with your current Region box(es) to prove the increased engagement.