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Case StudyHet Nieuwsblad
Improving email performance by 10%
+10%
email performance
The Challenge
Mediahuis' email newsletters were manually curated by Editors-In-Chief. They wanted to test if performance could be improved by algorithmically selecting the optimal first article and subject line.
The Solution
Conducted tests personalizing email subject lines and the primary featured article to measure the specific impact on click-through rates.
The Impact
Optimizing the subject line and first article increased overall CTR by up to 10%.
Confirmed the first article's critical importance, receiving 3x more clicks than the second position.
Validated that automated selection can match or exceed manual editorial curation for email engagement.