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Case StudyLa Stampa
60% improved engagement on a 'recent articles' box
+60%
engagement uplift
The Challenge
La Stampa sought to personalize their entire online experience, starting with optimizing the way recent news was presented to returning visitors.
The Solution
Optimized a specific module showing recent articles from a given topic by reranking them based on the individual user's unique reading history.
The Impact
Improved CTR by approximately 60% compared to the GEDI group baseline.
Increased the relevance of 'Recent News' sections for frequent readers.
Proved that even topical news boxes benefit significantly from individual personalization.