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Case StudyLa Opinion
La Opinion increased CTR by 15% on article pages
+15%
CTR on article pages
The Challenge
La Opinion partnered with Froomle with the primary objective of maximizing their click-through rate to improve the overall reader experience.
The Solution
Focused implementation on the article pages using the 'Continue Reading' module to guide readers to their next story.
The Impact
Increased overall CTR by 15% within just a few days of implementation.
Significantly outperformed the previous recommender system already in place.
Improved content discoverability across the entire article catalogue.