Increasing engagement while beating competition
The Challenge
Summit Media, leading digital lifestyle network in the Philippines, came to Froomle with a knock out challenge: compare Froomle to their 2 existing solutions in a single test. The goal was to improve engagement on their brand Esquire, looking at metrics such as media time and pages per session.
The Solution
After a smooth and efficient integration using our API & detailed documentation, the Froomle Continue reading module was added to the bottom of the article page, right after the article tags. To ensure proper user experience, the module was configured with different formats for desktop (4 rows, 2 cards each) and mobile (8 vertical cards).
The Impact
Exceeded Esquire average session duration by 7 minutes (76% increase).
Outperformed existing solutions' session duration by up to 39%.
Pages per session increased to twice the site average (62% uplift).
