Give the right stories a closer look.
See how articles are performing in the context of their placement. Use popularity, clicks and CTR to decide what to investigate before your next homepage update.
Smart Overlay
See what’s working.Right on your website.
See how stories perform, what keeps readers exploring, and how personalisation contributes. Smart Overlay brings the numbers directly onto your website.
A browser extension for your editorial team
Your publication. With the insight in view.View full size
A closer look
From a number to
your next decision.
Scan the page, investigate a story, or step back to see the overall performance. The context stays with you.
01 / On-page signals
Spot the stories earning attention.
Popularity rank, clicks and views sit on the article itself. Scan the page and see the response to a story alongside its headline, image and placement.
Use it to decide which stories deserve a closer look before your next homepage update.
In this example
- Popularity rank
- #2
- Clicks
- 682
- Views
- 8.6K
The transport story has 682 clicks and 8.6K views. Its #2 popularity rank helps you place that response in context.
02 / Article insights
Understand what sits behind a click.
Open an article’s insights to see its click-through rate (CTR), impressions and performance trend. Recirculation shows how it helps readers continue to another story.
Use it to inform your next decision about an article’s visibility or presentation.
In this example
- Popularity rank
- #4
- CTR rank
- #88
- Article CTR
- 3.43%
This story is #4 by popularity and #88 by CTR. The two rankings give your team a reason to look more closely at its performance.
03 / Page performance
Keep today’s bigger picture in view.
See page views, visitors and CTR alongside recommendation clicks, recirculation and personalisation impact. The side panel keeps the overall picture visible while you explore the page.
Use it to bring editorial, audience and product teams into the same performance conversation.
In this example
- Visitors
- 8.4K
- Personalisation impact
- 33%
- Recirculation
- 28%
The “Today so far” view brings traffic, engagement and personalisation into one summary. These sample figures illustrate the view on your publication.
Built for the daily editorial meeting
A shared view.
A more informed newsroom.
Put performance next to the journalism. Give every team a clearer starting point for the decisions they already make.
Audience teams
Look beyond the first click.
Bring recirculation and performance trends into the conversation. Understand which stories attract attention and which help readers continue exploring your journalism.
Editorial & product leads
Make personalisation visible.
See recommendation clicks and personalisation impact alongside the page itself. Give editorial, audience and product teams a shared view of content discovery.
The numbers inform the decision. Your team brings the editorial judgment.
In your workflow
The page you know.
A new way to read it.
Keep your publication in view as you move from observation to action.
- 01
Open your publication.
Start on your Froomle-connected website, with your stories and their actual placement in view.
- 02
Activate Smart Overlay.
Use the browser extension to bring article indicators and the page-performance panel into your editorial view.
- 03
Explore. Decide. Follow up.
Inspect a story, make an informed editorial decision, and return to see how its performance develops.
What does Smart Overlay show?
Article badges show popularity rank, clicks and views. Article insights add CTR, recirculation, impressions, impact and a performance trend. The page overview brings together traffic, engagement and personalisation metrics for the selected period.
Does it change what readers see?
The overlay is an editorial view in the browser where the extension is active. It adds performance information for your team. Publishing and presentation decisions stay in your existing workflow.
How does it work with Froomle recommendations?
Smart Overlay brings recommendation clicks, personalisation impact and recirculation into the same view as article and page performance. Your team can discuss how content discovery is performing while looking at the publication itself.
How do we get started?
Book a demo to discuss your publication, tracking and editorial workflow. We’ll walk through the relevant metrics and the setup for using Smart Overlay on your website.
Smart Overlay by Froomle
Bring your next editorial
decision into focus.
Let’s explore what your team could see on your own publication.