Five proven strategies to follow when personalizing your news roadmap


From personalizing the homepage on your website or mobile app to increasing the relevance of email mailings, personalization has become an essential element in your news roadmap. But it’s not easy to do it right, so which strategies should you adopt to maximize its impact? Strategy 1: Focus on engagement, not conversion This might sound […]

Step-by-step introduction of personalized recommendations

We’re all at war for attention Every moment somebody is watching Netflix is a moment she is not watching TV, shopping, reading news, listening to Spotify, sharing on Instagram, … and vice versa. In the war for attention, every consumer-facing company is your enemy and some of them are among the most powerful organizations on […]

Froomle’s solution to the shared account challenge

Several AI personalization engines cannot distinguish between multiple users within a single profile. Why? Recommendations are based on a consumer’s viewing and buying history; once multiple users use a single profile, the reference pool is muddied with influences outside of the original user’s interests. THE CHALLENGE DEVELOP AN AI PERSONALISATION ENGINE THAT RECOGNISES MULTIPLE USERS […]

Challenges online news platforms face with personalization at scale

For a digital news platform, it’s very important to delight your readers with the right content selection and to provide a seamless shift from one article to another. So seamless, that your readers won’t even notice they spent hours flipping your news articles. As good as that sounds, the news industry has particular challenges that […]