Step-by-step introduction of personalized recommendations

We’re all at war for attention Every moment somebody is watching Netflix is a moment she is not watching TV, shopping, reading news, listening to Spotify, sharing on Instagram, … and vice versa. In the war for attention, every consumer-facing company is your enemy and some of them are among the most powerful organizations on […]

Froomle develops machine learning bot for Telenet

Telenet customers can meet ‘Mr More’ in the next three months during a new test project.‘Mr More’ is a Facebook Messenger chatbot that offers suggestions, throughout Telenet’s wide Play More, based on questions and answers . Froomle developed the self-learning recommendation engine that is the foundation of ‘Mr More’. Customers can chat on Facebook Messenger with […]

Froomle’s solution to the shared account challenge

Several AI personalization engines cannot distinguish between multiple users within a single profile. Why? Recommendations are based on a consumer’s viewing and buying history; once multiple users use a single profile, the reference pool is muddied with influences outside of the original user’s interests. THE CHALLENGE DEVELOP AN AI PERSONALISATION ENGINE THAT RECOGNISES MULTIPLE USERS […]

Challenges online news platforms face with personalization at scale

For a digital news platform, it’s very important to delight your readers with the right content selection and to provide a seamless shift from one article to another. So seamless, that your readers won’t even notice they spent hours flipping your news articles. As good as that sounds, the news industry has particular challenges that […]

Zappware and Froomle partner on personalization

Today Zappware and Froomle announce a co-operation in which Froomle provides behavioral personalization technology that fuels Zappware’s technology platform. The partnership enables operators to personalize their service, using state-of-the-art data science. The solution leverages user data, including viewership data with all commercial and technical touchpoints that service providers have with their end-users. Those users now […]