Sometimes you lose engaged users simply because they lose their attention or pick another news brand to read the content they want.
Even if you would have the ability to detect that this is happening, you have to carefully execute the actions to win back these users: be extremely relevant, reach out at the right time, and make sure not to come across as pushy or desperate.
Automatically show the most relevant high-converting premium articles to readers that are likely to churn. These articles are likely to keep your readers on the paywall side.
The Reader Retention Machine module combines Froomle's machine learning capabilities in personalization and will help you:
Our algorithms identify users that are likely to churn. Combined with our recommendation modules we determine the best premium articles for engaging any user at any given time via their channel of choice.
Show each reader personalized articles for the topic(s) pre-selected by your editors.>>
To get started, we'll need some of the data you already have such as: