So that you can show non-paying users the premium articles that will most likely convince them to subscribe.
Not knowing your audience and their propensity to subscribe will likely hurt your subscriptions. Some of your non-paying readers are frequently engaging with your articles. But, they need a nudge to convert into paying subscribers. This audience needs different and specialized article recommendations.
Use our Reader Propensity To Subscribe module to score readers on their likelihood to pay for a subscription. Froomle uses past behaviour and engagement patterns to classify your users into audiences with different engagement levels.
By having clarity on this audience you can create specific marketing campaigns focused on conversion, and show each user the most relevant premium articles for him/her on your website.
Our algorithms identify users that are likely to churn. Combined with our recommendation modules we determine the best premium articles for engaging any user at any given time via their channel of choice.
To get started, we'll need some of the data you already have such as: