PERSONALIZED
E-COMMERCE
MODULE

PERSONALIZED
News
MODULE

Reader Propensity to Churn

Internal
Decrease churn rate

Know which paying readers are likely to churn right now

  • Identify readers that are likely to lose attention or even churn.
  • Get a custom audience report based on reading behavior.
  • Bring clarity on which users you should focus on to avoid churn.

So that you can show subscribers more relevant premium articles that will most likely convince them to keep their subscription.

Challenge

Some of your loyal subscribers were frequently engaging with your articles, but not anymore. Their readership & engagement scores have dropped, and they are more likely to unsubscribe. You first need to identify this audience to then rigorously execute a retention approach.

Solution

Use the Reader Propensity To Churn module to score readers on how likely each user is to cancel his/her subscription. Froomle uses past behaviour and engagement patterns to classify your users into audiences with different engagement levels.

By having clarity on this audience you can create specific marketing campaigns focused on retention, and show each user the most relevant premium articles for him/her on your website.

Benefits

  • Better insights in your users
  • Improved marketing effectiveness

Functionalities

Perfect for

  • Insights in user churn risk is a first step. Combine these insights with Froomle's Retention Machine, Loyalty Module or our Audience Selection solutions for optimised results.
  • Large Newsrooms having a combination of free and paid content that want to increase revenue from subscriptions.

How it works?

Our algorithms identify users that are likely to churn. Combined with our recommendation modules we determine the best premium articles for engaging any user at any given time via their channel of choice.

  • Use our reporting tools or integrate the insights into your own CMS.

Mix and match with

Module
1
News Subscription Machine

Increase revenue from subscriptions and turn your newsroom into a subscription machine.

>>
Module
4
Reader Propensity to Churn

Know which paying readers are likely to churn right now.

>>
Module
3
Reader Retention Machine

Stop losing subscribers because of a drop in engagement.

>>
Module
2
Reader Propensity to Subscribe

Learn which non-paying readers you should be focusing on right now.

>>

Get started

To get started, we'll need some of the data you already have such as:

  • User identifiers and online events, such as page views, impressions, clicks, and subscriptions. The more readers for which identifiers (log in or cookie) are known, the better.
  • Your article feed including labels on paying articles and as much metadata as possible to enable us to identify the features that impact conversion, such as title, abstract, text, length, and similar.
  • As subscription data is usually sparse, reach faster results by also providing us historic user & article data.
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