So that you can show subscribers more relevant premium articles that will most likely convince them to keep their subscription.
Some of your loyal subscribers were frequently engaging with your articles, but not anymore. Their readership & engagement scores have dropped, and they are more likely to unsubscribe. You first need to identify this audience to then rigorously execute a retention approach.
Use the Reader Propensity To Churn module to score readers on how likely each user is to cancel his/her subscription. Froomle uses past behaviour and engagement patterns to classify your users into audiences with different engagement levels.
By having clarity on this audience you can create specific marketing campaigns focused on retention, and show each user the most relevant premium articles for him/her on your website.
Our algorithms identify users that are likely to churn. Combined with our recommendation modules we determine the best premium articles for engaging any user at any given time via their channel of choice.
To get started, we'll need some of the data you already have such as: