Advertisement revenues are decreasing. Free news is everywhere, even if of poor quality. Your newsroom writes great premium articles, but you don't succeed in getting readers to become paying subscribers. Your page is designed to optimize efficiency and news value but not to generate subscriptions.
Show readers the most relevant articles and lead them to where you want them to be: happy, loyal, and paying.
With the 'Reader Loyalty Engine' you can show:
All three optimized for relevance for each and every user.
As it will be key in your loyalty strategy, this widget belongs high on your homepage or in your high-volume mailings. Here are some tips:
To get started, share the data that you already have, such as: