The Featured Topic module allows your newsroom to decide on the topics they want to feature, and which articles have to be shown. The order of the articles shown will be personalized for each individual user to optimise click-through rate, engagement, loyalty or any other KPI.
Froomle uses state of the art machine learning techniques to determine the best article recommendations for each user at any time while allowing for defining what you want every user to see (e.g. recent articles / featured articles).
Best practices show to get a higher impact, you need to place this personalized module works great high on your homepage. It can also be used to populate dedicated Topic pages.
Here are some tips:
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To get started, share the data that you already have, such as:
During the trial phase, Froomle can A/B test the module to compare the performance with your current Topic boxes.