PERSONALIZED
E-COMMERCE
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PERSONALIZED
News
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Influencer Boosted "Similar Items"

Website
Product page
Sell more products
Conversion CTR

Challenge

Conversion on an influencer campaign is either too low or non existent because the data on the audience is not being captured and optimised in a relevant way to the specific audience being targeted.

Solution

The Froomle Influencer Boosted "Similar Items" modules take into account which influencer brought the user to the product page and will show Similar Items that are most relevant to their specific audience.

Even though the product being promoted by the influencers is the same, the  additional product recommendations will be different  to show the alternatives that are most relevant.

This can be optimised to your specific business goals, such as showing high margin products or low stock items.

BONUS: As an add on, Froomle can provide a dashboard of attributed revenue to influencers linked directly to their unique URL.

Benefits

  • Adapt product recommendations in real time
  • Capitalise on the data created by using a specific influencer
  • Craft recommendations specific to that influencer's audience compared to the general public

Functionalities

Perfect for

  • Teams that want to save time through automation
  • Reducing bounce rate by engaging with similar items right away
  • Teams that want to maximize data usage/make data informed decisions
  • Influencer campaigns that lead users to your website

How it works?

  1. Create an influencer_id & campaign_id to embed into a special URL for each influencer to use in their content promotion.
  2. A visitor clicks onto your landing page through that link and will see  recommendations for similar items based on the history of other members of that audience. If they are a return visitor to your webshop, their previous history will also be incorporated.
  3. The AI will learn from the first view visitors what other similar items are being clicked on and purchased while constantly improving with the increase in traffic from the influencer link.
  4. If you use the same influencer repeatedly, using the same influencer_id within campaigns will allow for AI to use historical data of that audience in the recommendations

Mix and match with

Module
6
Product Discovery Personalization

Personalize Product Discovery for your customers, enabling an individually relevant browsing experience.

>>
Module
25
Influencer Boosted "Similar Items"

Create a personalised module focusing on similar items to the product being promoted, however also keeping in mind the audience of that specific influencer when making the recommendations.

>>
Module
2
Personal Shopper Wizard

Take your visitors on a personalized journey to find the right products in your webshop.

>>
Module
1
Personalized Parcel

Create a personalized unboxing experience for your loyal customers.

>>

Get started

  • Want to take advantage of a 40 day FREE proof of value of the Influencer Boosted module?
  • Curious how we can adapt this module to your specific influencer strategy?
  • Wondering how to match this to other Froomle modules for maximum impact?

Reach out us at demo@froomle.com to get started!

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