PERSONALIZED
E-COMMERCE
MODULE

PERSONALIZED
News
MODULE

High Impact Category Ordering

Category page
Optimize offering
Conversion CTR

Personalize high traffic category pages for improved customer experience

Challenge

Successful high-traffic category pages minimize the chance of visitors bouncing by guiding the visitor to their ideal product using an individually personalized experience.

By showing an abundance of products, it is easy for a visitor to get overwhelmed when the ideal product is not within the first few scrolls leading to them bouncing.

Solution

Froomle's High Impact Category Ordering module allows for products on a category page to be ranked in a personalized order specific to that individual user.

Even though two users click on the same category, the products that will be shown are different.

This module combines the click history of the individual user with your own internal business goals. This can be anything from higher margin items to stock optimization of your new or popular products.

Benefits

  • Automatically optimizes your product offering for each user
  • Leverage your category page to achieve your key metrics such as stock optimisation or seasonal campaigns
  • Increased conversion achieved by ease of finding the right product

Functionalities

  • Froomle can run A/B tests and optimize the ranking
  • Optimize on individual users by using data captured on every user
  • Anonymous users: Take your pick of all available non-personalized Froomle ranking algorithms to use the best combination for your business case

Perfect for

How it works?

  1. User clicks on a category page, giving a signal of their interest
  2. The Froomle algorithm looks at similar buyers and that specific users click history to make a recommendation of the most relevant ranking of hundreds of products
  3. The recommendations can include additional weights for your own business goals like margin, brand boosting, diversity or marketing campaigns
  4. The ranking would remain static as the user clicks on products, only updating if new sort filters are added

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High Impact Category Ordering

Personalize high traffic category pages for improved customer experience.

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Get started

To get started, Froomle will require the following data:  

  • Online events (page views, impressions, clicks and purchases)
  • Your product catalogue including all metadata and stock data you can share

This data combined with a few lines of code will have your module up and running!

High-Impact Personalization

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