Email communication with current or potential customers typically has one goal: Relay a message related to a specific part of a customer journey to re-engage them.
Most emails will be opened; however there is minimal conversion and are quickly deleted. Ensuring these emails have added value worthy of re-engagement can be time consuming and difficult to do on an individual level.
Froomle offers different modules depending on the email communication that create maximum impact and ultimately increase conversion and loyalty.
Primarily used to re-engage customers who bounced from the website mid journey and typically focus on the abandoned products.
Use the known data of what they clicked in two ways:
Consumers love the opportunity to earn points or rewards for their loyalty to a brand.
The redemption options for their loyalty needs to be relevant to your consumer to keep your brand top of mind.
Using data from their profile, previous purchases and redemptions to create emails that show personalized:
Email communication post purchase are shown to be opened almost 100% of the time. This includes:
Including relevant recommendations and personalized messaging based on the purchase (complimentary or similar) capitalizes on the high open rate to re-engage in an individual.
Froomle specializes in using Al to show the most relevant items to each individual user using algorithms trained off the data of all your customers.
Using first party cookies, personalizing recommendations within emails can be easily adapted to the specific purpose of that email.
Omnichannel Offer Personalization Module. In industries where a multichannel approach to take in sales is common, personalization regardless of channel can be your competitive advantage.>>
Personalize Product Discovery for your customers, enabling an individually relevant browsing experience.>>
Utilize your email communication throughout the entire customer journey to create a lasting impact.>>
To get started, Froomle will require the following data:
Using this data we can provide you with product recommendations, that you can incorporate within your e-mail tool templates.