The reason your personalization doesn't perform well isn't that you chose a bad recommender system. It’s because your personalization wasn’t designed specifically for publishers.
Be in full control over your news
Are your journalists concerned about handing over all decisions to automation?
Give your Editor-in-Chief enough deciding power over the diversity of topics and counter-opinions on a subject. Set the constraints on the decisions that artificial intelligence can’t make. Enjoy the right balance between journalistic curation and technology automation.
Get your Editor-in-Chief buy-in on personalization
Feed balanced pro and counter-opinion topics
Show diversity of topics
Show local and regional use
Most recommender system do not differentiate between regional, national or international news have different importance. Use a proven framework that provide the best value to each reader based on location and personal preferences.
Automatically map local, regional or international articles
Optimize for your local and regional news
Bring you even more subscribers
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News is instant
You produce lots of articles each day. Sometimes, even the best articles become irrelevant in a few hours. You don’t have enough time to learn user behavior and thus suggest relevant articles. Froomle technology helps you find a balance between relevance and recency
Greet your readers with the right article, in real-time
Help your readers find the content they are looking for
Feed news that are relevant at the moment
Impression discounting
After the third time you show the same recommendation, the probability that somebody clicks, is maximal. That means that people are aware of the article you recommend them. After showing the article eight times, the probability of clicking that particular article is less than 50%. We then stop showing that particular article and replace it with another.
Create repeatable results that bring you even more revenue
Scale across all your brands and products
Replicate success across platforms
Thanks to the Froomle AI we are able to boost the relevance of our customer experience by means of automatic personalization. This not only lifts click-through-rates up to 50% but also more fundamental metrics.
The Froomle AI is fast, reliable and able to handle any spike in traffic. It is a pleasure to work together with Froomle. They cooperate on the end-result as a partner, take ownership and they are always quick to act upon our requests.
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We believe competition drives performance. Therefore, we organize Froomle Challenges. Froomle Challenge is a competition where we compare our personalization performance against your current personalization solution, regardless whether your current solution is built by your internal team or you've integrated a solution by a competitor. The Result-Based Guarantee comes with our Premium Plan.
The goal of the Froomle Challenge is to prove there is no better performing solution than Froomle.
We commit to you getting the best results. We make sure that you always get the best performing personalization possible - specifically tailored for your business case.
So that your users come back to your site frequently, staying longer, and become a fan of your brand. ❤
Drop us a message if you want to claim your Result-Based Guarantee. Our team will reach out to you for a call.