What has been their challenge?
Could Froomle beat the Google Recommendation AI (GRAI) in CTR and conversion? Based on the possibilities of the GRAI, this comparison could only be based on the Dreamland homepage carrousel on the Dutch language website.
How did we approach this case?
We continuously benchmarked 3 different in-house recommender systems against GRAI, keeping the one with the best results after each iteration and testing new variations. Our fundamental techniques were collaborative filtering, content-based recommendations (using product metadata), and a deep learning technique.